To follow is a snapshot of some of the work and wonderful clients I have had the pleasure to work with. I’d love to add you to the list!
Advertising, Marketing, Promotion & Event Management
Village of Erin BIA ~ I worked with the BIA Chair to develop and implement Tourism programs for Central Counties Tourism in 2015-2016. These included Christmas in the Country and Experience Erin which involved generating a successful Tourism Funding Proposal for the Village of Erin BIA. Advised and assisted in the execution of the marketing programs, related to increasing tourism, seasonal programs, print and social media materials.
Horse Experience 2015 ~ Through Equine Canada, I assisted this program as a Marketing Consultant & Event Coordinator. In a team environment, Horse Experience 2015 included the conception and hosting of horse-centric, multi-dimensional events hosted during the 2015 Toronto Pan Am Equestrian Games.
Everdale Organic Farm ~ I have been involved with Everdale in a variety of roles. From 2009-2012 I was on the Board of Directors, and in 2008 I was the Event Director for the Feast of Fields and in 2013 I was part of the Black Creek Community Farm Launch in the capacity of Event Organizer.
Erin Agricultural Society ~ In 2014, I worked directly on the Erin Fair project that was aired on the Rick Mercer Report on CBC television. I am currently an Associate Director with the EAS. As a Director of the Erin Agricultural Society, from 2011 to 2015, I worked on projects related to advertising, promotion, events, the Farmers’ Market and on the Equine Tent committee. Specifically relating to the Farmer’s Market I was on the initial start up committee and was an active member for two years, as well as a Market Vendor. My role on the EAS Equine Tent project was Committee Chair, which included its inception in 2010. I continue to participate now as a Volunteer.
Alton Mill Art Centre ~ As the Marketing, Advertising & Promotion Director we developed marketing and advertising activities to drive traffic to the Alton Mill to help ensure Artist Tenants needs were met while balancing off the interests of the Alton Mill Owners. Contract goals included awareness and traffic building targets, as well as hiring for marketing coordinator position, and all were successfully met.
Workshop & Collaborative Partnerships
EAS/OAAS 2016 Convention Presenter ~ At the request of Ontario Association of Agricultural Societies, I had the pleasure of presenting a workshop to 2016 delegates, in Toronto, on one of my passions: “How to create an Equine Tent/Event at your Fair”.
Healthy Horses Equine Workshops ~ Horse related educational programs from 2009-2012, involving equine businesses. Key partners: Equine Guelph, Credit Valley Conservation (Healthy Lands/Healthy Horses program), Stewart’s Equipment and Budson’s Farm & Feed. The workshops were hosted in Erin and executed by my sister company, Equine Erin.
One World Schoolhouse/Soiree en Blanc ~ 2014 Host. One World Schoolhouse fundraising event to raise literacy awareness this annual event is hosted at a “secret location”.
Horse/Human Leadership Programs 2008-2016 ~ Leadership and personal development workshops using horses, hosted at our farm in Erin. These workshops were targeted to youth and adults and included yoga and writing.
Ontario Natural Food Co-op ~ Contracted by Blazing Agency to work with their client (ONFC) to develop marketing programs. This program included identifying sponsorship opportunities, events, public relation activity and profile building related to local food, and sustainability.
Consulting, Small Business Support & Coaching
Equine Guelph Guest Instructor ~ As part of the University of Guelph/Equine Guelph On-line Learning program, I am thrilled to be a 2016 Guest Instructor for their Marketing course focusing specifically on Events and Advertising
Real Estate Agent, Jackie Vanderkant
Registered Psychologist, Elizabeth Dietrich
Fergie’s Fine Foods
Via Guelph Wellington Small Business Enterprise Centre:
- Love & Co. Chocolatier, Business Plan Development
- Guelph Bean Counter, Business Plan Advisor
- David Ross, Metal Art & Custom Design, Business Consultant
Community Projects, Involvement & Recognition
Town of Erin ~ Town of Erin Equine Task Force (2012-2013) Town of Erin Wall of Fame Recipient (2010) and Town of Erin Community Hero, Trans Canada Trail 2000 celebrations
Credit Valley Conservation ~ 2012 ~ Friends of the Credit Recognition Award.
St. John Brebeuf School, Outdoor Classroom ~ Committee Chair from 2008-2011.